Set up your Business Page
Create business pages for your restaurant so customers can find you. This also legitimizes your business!
Using the restaurant business pages, start posting current information and pictures to communicate to your audience. This could be specials, deals going on, or featured dishes to draw your audience in.
Encourage customers to post pictures and tag your restaurant when ordering takeout or delivery. This heightens awareness but also gives you more content to work with. You could also consider offering deals for customers who share your product on social media.
Posting photos to share your story, featured dished, staff and valued customer stories allows your audience to build a connection with your business.
Using video of your restaurant such as: featured items, cooking tips, chef highlights and customer excitement shares the experience of your business. It allows the customer to visualize what it would be like to visit yourspace and enjoy your food.
Target your Customers
On Facebook you can “Boost” your posts and on Instagram you can “Promote” your posts to target a specific audience based on proximity of location, interests and more. This narrows down your audience to a realistic potential group of customers.
Claim your Business
Claim your free business pages on Google My Business, Yelp, Bing Places for Business and Apple Maps. This will allow you to control business information, hours or operation, contact information, pictures and reviews.
When it comes to this new, uncharted territory we’ve found ourselves in, it’s important to do everything you can to get in front of your customers. Social media is such a great tool to do this. Whether you’re an expert social media guru, a newbie, or you’ve got your profiles set up with zero posts, we can help. At Lumen, we see the importance of having a strong online presence and engaging with our customers in a creative way.
Reach out today to kick off your online marketing and social media presence: firstname.lastname@example.org