If you’re in business today, then you know websites are a must have, not only for organizations that sell products and services, but for anyone that needs a forum to reach people. Websites not only allow us to communicate with the world, but they also legitimize our people, products and mission.
A lot of people have one of two wrong ideas about web design; either they think that it is very costly and time consuming to develop and maintain or they think it can be slapped together in a matter of a few hours.
The truth is really somewhere in the middle. Sure, if you’re a gargantuan in your industry chances are your website will cost more than the Mom-n-Pop shop down the road, but designing, developing and maintaining websites doesn’t have to break the bank or take months to accomplish.
Lumen Creative has spent a lot of time honing our web tool kit to provide our clients with beautifully designed custom sites that are cost effective, as well as easy to manage and maintain.
Our choice, not surprisingly, is WordPress. If you haven’t heard of WordPress then you might be living under an internet-related rock, and it’s time for you to stretch your pasty web legs to bask in the glory of WordPress.
These are our top five reasons (and believe us there are more than that) to choose a WordPress site over other CMS (content management systems) like Wix, SquareSpace and many others.
Search Engine Optimization (SEO) is the way your site is read by bots like Google, Bing, Yahoo and any of the other countless search engines used on the web today. Google, of course being the big boy in that arena, has very specific, and honestly secret, algorithms to crawl, index and rate sites based on the content it finds. Basically, SEO is the way search engines know to bring up a website when someone is searching key terms.WordPress out-of-the-box functionality does so much of the base-level work that needs to be done for SEO, without doing much besides putting the site together! Not to mention the ease of adding plugins for additional SEO. More on that in our upcoming article 10 best plugins for WordPress.
Ease of editing
In the olden times (the 1990’s), people would have to know code in order to make simple text changes or swap images, plus you’d probably need a degree in order to create a site that you could use to sell products.WordPress, once again our hero, makes this process very intuitive and actually kind of fun, in a web-developer kind of way. Gone are the days where adding 1000 products to a site would take months. Now this can be done in hours or days. Anyone with a little bit of training can easily make changes to their site on the fly, from anywhere, as well as recover previous versions of pages.
Remember those olden times I mentioned? Yes, well we’re reminded of that pretty frequently when we see clients with sites that haven’t been updated to respond to mobile devices, like tablets and smartphones. Meaning the site’s layout changes based on the size of screen it’s being displayed on.People spend a huge percentage of their internet usage on their phones. So, let’s get real, and let’s get responsive…with WordPress! Thousands, maybe millions, of WordPress templates are available—right now—that are 100% mobile responsive. We specialize in customizing WordPress themes (WP speak for template) for each of our clients. Again, this doesn’t take months of development time.
The cold hard truth about the internet is that it can be a dark place, and it is most certainly filled with cyber criminals who work tirelessly at finding vulnerabilities in websites. Their goals are not just to steal social security or credit card numbers. Sometimes they commandeer sites and replace with their own or sneak an entire website into the annals of a websites file directories. And sometimes they’re just big meanies who want to vandalize the internet.WordPress is the most widely supported open source web development platform around. This means for as many hackers are out there trying to do bad things, WordPress has good-guy developers from all over the world working to keep it safe, and it is. WordPress is regularly updated with security patches to keep up with the latest hacker technology. Nice try hackers!
Lower cost design & development
Again, WordPress is open source, so that means free! So, you might ask yourself, why then should I pay someone to develop for me? That’s a great question, and the answer is because as you don’t need to be a degreed coder, but it does help to have professionals who work with WordPress, it’s initial server and domain setup, daily to get the job done quickly and correctly. It can still be said that developing a WordPress site will cost less time and money than building a site from the ground up using more traditional programing languages.
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So let’s give it up for WordPress! Wait, we already have.