No one knows softball like Brentt and Bonnie Eads. Lumen is lucky enough to have been included in what is surely the most important softball related subscription site on the planet—no exaggeration. You see Brentt spends every waking moment studying the games, players, stats and seasons of softball to provide his website subscribers with everything they could possibly need to know. To boot, he even spends a great deal of time each season ranking players, nation-wide, in their league performance and collegiate aspirations.
There was a problem though. Brentt needed to focus his time, and was spending so much pulling images, writing copy, and then managing the users subscriptions, which entailed more than just signing up, but membership capabilities, and administration of accounts.
Also, Brentt knew that Extra Inning Softball was missing out on opportunities to help their softball community even more by offering other services and engagements for users to share content and events with each other.
When Lumen first started working with Extra Inning waaaay back in 2018, they started with a dream, a logo and a WordPress website that managed the user accounts for Brentt. The site performed better than expected and actually had to be migrated to it’s own vertical private server that could handle the immense amount of traffic they saw!
This took care of the first problem, but as time went on and Extra Inning saw subscriptions increase by 40%+ annually, it was time to partner again with growing the site into something more.
In 2021 and 2022 the design and development team at Lumen worked closely with Brentt and his lovely wife Bonnie, who was now a full time staffer in managing the subscription accounts and marketing efforts, to redesign the site making a better user experience as well as significantly increasing the search engine optimization.
While this was happening, this project team functionally designed multiple other subscription opportunities for hosting events like camps and tournaments for their users, not only creating additional revenue sources for Extra Inning Softball (which was great!), but also created more meaningful connection with their users.
By the end of 2022 Extra Inning Softball revenue and subscription rates are at an all-time high, and show no signs of slowing down. Lumen is ecstatic to continue on this amazing journey with EIS and continue to dream and grow with them.
877 W Main St #700
Boise, ID 83702
(208) 287-0156